Privacy Policy

1. About this Notice

This Privacy Notice provides information on how Bakers Boulevard collects and processes your personal data when  you visit our website. It sets out what we do with your personal data and how we keep it secure and explains the  rights that you have in relation to your personal data. 

2. Who We Are

Bakers Boulevard is an e-commerce platform. Our platform consists of our marketplace, which connects Bakers,  hotels, restaurants and all pastry lovers to affordable ingredients and accessories for making delicious cakes and  pastry foods, our logistics service, which enables the shipment and delivery of packages from us to consumers, and  our payment service, which facilitates transactions among participants active on our platform in selected markets. 

This website is operated by a member of the Bakers Boulevard Limited. Information on our subsidiaries can be  found on our website. Any personal data provided or collected by Bakers Boulevard is controlled by the subsidiary  that the website relates to.

3. The Data We Collect About You?

Personal data means any information that can be used to identify directly or indirectly a specific individual. We  collect your personal data in order to provide tailored products and services and in order to analyze and continually  improve our products and services. We may collect, use, store and transfer different kinds of personal data for  marketing and personal data optimization purposes. Bakers Boulevard also uses Google Digital Marketing to  propose targeted offers for certain products and services to our customers. 

You provide us with your personal data when you register your personal details on our website and transact with  the same. 

The personal data we collect includes:

1. Information you provide to us: We receive and store the information you provide to us including your  identity data, contact data, biometric data, delivery address and financial data. These types of personal  data may include:

  1. contact details (such as your name, postal addresses, phone numbers and email addresses), ii. Demographic information (such as your date of birth, age or age range and gender), iii. Online registration information (such as your password and other authentication information), iv. Payment information (such as your credit card information and billing address), v. information provided as part of online questionnaires (such as responses to any customer satisfaction surveys or market research),
  2. Competition entries/submissions, and

vii. in certain cases your marketing preferences.

You provide us with your personal data when you register your personal details on our website and transact with  the same. 

The personal data we collect includes:

2. Information we automatically collect/generate or obtain from third parties: We automatically  collect and store certain types of information regarding your use of the Bakers Boulevard marketplace  including information about your searches, views, downloads and purchases. In addition, we may receive  information about you from third parties including our carriers; payment service providers;  merchants/brands; and advertising service providers.

These types of personal data may relate to your device (such as your PC, tablet or other mobile device),  your use of our websites (as well as certain third party websites with whom we have partnered),  and/or your personal preferences, interests, or geographic location. Examples of these types of  information include:

You provide us with your personal data when you register your personal details on our website and transact with  the same. 

The personal data we collect includes:

i. name and age (or predicted age range),

ii. Information about your device, operating system, browser and IP address,

iii. Unique identifiers associated with your device,

iv. Details of web pages that you have visited,

v. which products you have looked at online (including information about products you have searched  for or viewed, purchased or       added to an online shopping basket),

vi. How long you spend on certain areas of a website or app together with the date and time of your  visit/usage,

vii. Personal data contained within user-generated content (such as blogs and social media postings),

viii. Social media user name or ID, and

ix. Social media profile photo and other social media profile information (such as number of followers).

We strive to provide you with choices regarding the Personal Data that you provide to us. Where required by law,  if you wish to have your Personal Data used by Bakers Boulevard to provide you with a personalized  experience/targeted advertising & content, you can indicate so through the relevant tick-box(es) located on the  registration form or by answering the question(s) presented by Bakers Boulevard representatives. If you decide that  you no longer wish to benefit from this personalization, you can opt-out or adjust your preferences at any time by  closing your account or by sending an email to [email protected] You can close your account by clicking on this and  following the instructions. Once your account is closed, all products and services that you access through your  account will no longer be available.

4. Cookies and other Identifiers

A cookie is a small file of letters and numbers that we put on your computer, mobile phone or tablet if you agree.  Cookies allow us to distinguish you from other users of our website, which helps us to provide you with an  enhanced browsing experience. For more information about cookies and how we use them.

5. How We Use Your Personal Data

We use your personal data to operate, provide, develop and improve the products and services that we offer,  including the following:

  1. Registering you as a new customer.
  2. Processing and delivering your orders.
  3. Managing your relationship with us.
  4. Enabling you to participate in promotions, competitions and surveys.
  5. Improving our website, products and services.
  6. Recommending/advertising products or services which may be of interest to you.
  7. Enabling you to access certain products and services offered by our partners and vendors. 8. Complying with our legal obligations, including verifying your identity where necessary. 9. Detecting fraud.

6. Legal basis for the processing of Personal Data

  1. Consent: For example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you  
  2. Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. 
  3. Performance of a contract with you: This would also apply where we need to take steps prior to entering into a contract with you. For example, where you have purchased a product from us and we need to use your contact details and payment information in order to process your order and send the  product to you. 
  4. Compliance with law: Where we are subject to a legal obligation and need to use your personal data in  order to comply with that obligation.. 


7. How We Share Your Personal Data

A. We may need to share your personal data with third parties for the following purposes:

  1. Sale of products and services: In order to deliver products and services purchased on our marketplace from third parties, we may be required to provide your personal data to such third parties.
  2. Working with third party service providers: We engage third parties to perform certain functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, analyzing data, providing marketing assistance, processing payments, transmitting content, assessing and managing credit  risk, and providing customer service.  
  3. Business transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information may be transferred together with other business assets. 
  4. Detecting fraud and abuse: We release account and other personal data to other companies and  organisations for fraud protection and credit risk reduction, and to comply with applicable law.

B. When we share your personal data with third parties we:

  1. Require them to agree to use your data in accordance with the terms of this Privacy Notice, our Privacy Policy and in accordance with applicable law; and
  2.  Only permit them to process your personal data for specified purposes and in accordance with our  instructions. We do not allow our third-party service providers to use your personal data for their own  purposes.

8. International Transfers

We may transfer your personal data to locations in another country, if this is permissible pursuant to applicable laws  in your location. There are inherent risks in such transfers. 

In the event of international transfers of your personal data, we shall put in place measures necessary to protect  your data and ensure the same level of protection available in the country of data origin. We shall continue to  respect your legal rights pursuant to the terms of this Privacy Notice and applicable laws in your location.

9. Data Retention

We will take every reasonable step to ensure that your personal data is processed for the minimum period  necessary for the purposes set out in this Privacy Notice. Your Personal Data may be retained in a form that allows  for identification only for as long as:

A. We maintain an ongoing relationship with you. This will enable us to improve your  experience with us and to ensure that you receive communications from us.

B. Your Personal Data is necessary in connection with the purposes set out in this Privacy Notice and  we have a valid legal basis,

C. The duration of: (i) any applicable limitation period (i.e., any period during which a person could  bring a legal claim against us), and

D. We will actively review the personal data we hold and delete it securely, or in some  cases anonymise it, when there is no longer a legal, business or consumer need for it to be  retained.

10. Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used or  accessed in an unauthorized way, altered or disclosed. 

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties  who have a business need to know. They will only process your personal data on our instructions and they are  subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any  applicable regulator of a breach where we are legally required to do so.

11. Your Legal Rights

A. It is important that the personal data we hold about you is accurate and current. Please keep us informed if  your personal data changes during your relationship with us.

B. Under certain circumstances, you have rights under data protection laws in relation to your personal data,  including the right to access, correct or erase your personal data, object to or restrict processing of your personal  data, right to ask that we transfer your personal data to a third party, and unsubscribe from our emails and  newsletters.

C. Where you wish to permanently delete your data from our website and other applications, you can choose the  option of closing your account. You can close your account by clicking on this…………….. and following the  instructions. Once your account is closed, all products and services that you access through your account will no  longer be available.

D. We can refuse to accede to your request where it is unreasonable or where you have failed to provide additional  information necessary to confirm your identity.

11. Your Legal Rights

If you have any questions or concerns about Bakers Boulevard Privacy Notice or you are looking for more  information on how we process your personal data, or wish to exercise your legal rights in respect of your personal  data, please contact the Data Privacy Officer by email at  [email protected]

We will investigate any complaint about the way we manage Personal Data and ensure that we  respond to all substantiated complaints within prescribed timelines.