Festival food coloring bright Apple Green is a dye, pigment, or substance that imparts color when it is added to food or drink. Festival food coloring bright red comes in many forms consisting of powders, gels, and pastes. Festival food color bright red coloring is used in both commercial food production and domestic cooking. Food colorants are also used in a variety of non-food applications, including cosmetics, pharmaceuticals, home craft projects, and medical devices. decreases the risk of various cancers and heart disease. Festival food color bright red is added to different types of commodities to increase their visual attractiveness or to compensate for natural color variations.